Niche markets are expanding rapidly. In fact, even the biggest retailer’s first look to establish who their select market segments are before starting any kind of marketing campaign. By taking this kind of strategic approach they are able to create a more efficient and cost-effective campaign that focuses on only reaching those people most likely to buy and skipping those people that may not. Print advertising is a great way to reach niche audiences.
Reaching Niche markets through print media like Newspaper, Magazines, and direct mail
Simply speaking Marketing to a specific group of people is more profitable you can take the time to fully understand the exact needs and wants of that particular group and then tailor your product or service specifically to them. It is all about fully understanding the needs and wants of this group and then providing a multitude of products and services to offer value to them and keep them in your pipeline.
While online advertising might be your first guess as the easiest and most cost-efficient way to target a niche market, print advertising is actually another great cost-effective choice. One thing to consider is that there is a growing trend that the general public feels oversold online and pressured to buy from the excessive amount of online advertising. Even though consumers may do a portion of their shopping and shopping research online, being able to get them into the brick and mortar store encourages additional purchases and brand allegiance overall.
According to Internet World Stats over 3 billion people currently have access to the internet. However, even though that seems like a big number, in all actuality that is still less than half of the world’s total population. In 2015 alone we have even begun to see a downward trend of growth to several popular social media sites. In fact, twitter whose popularity grew extremely fast when it first emerged has recently seen its stock prices fall over 14% due to lack of growth in recent months. These statistics are just a few of many that predict society is beginning to disengage from the overabundance of too much screen time.
Another contrast to what you may expect is that niche brands are turning back to more traditional types of media to place their ads. When trying to reach a select group of individuals often times it is much more cost-effective to make sure that your advertising dollars are being focused on reaching only those in your exact target market audience. Professional journals, trade magazines, and specialized industry publications are still some of the best and most cost-efficient ways to reach targeted groups of individuals. IN these types of publications you can target based on things like income, demographic, or even hobbies and interests. Reaching niche markets like industry professionals is now becoming easier. Industries like dental, medical, and legal, provide the opportunity to reach a group of educated buyers looking to make a well-informed decision about their purchases both for business and personal expenses.
Another great aspect of advertising in print is that typically readers are more affluent and educated than their non-reading peers, which means higher earning and higher spending. By integrating print into a niche marketing campaign even small business owners are able to keep their costs low and return high.
