What advertising appeals to multiple generations?
Print advertising is appealing to many generations. Plus it is typically seen as being a more trustworthy news source than many other sources of news. After every election, people are even more concerned with the legitimacy of what they read online. While fake news is not a new thing it is increasing problematic than it has ever been in the past. It is understood that printed news must go through more scrupulous reviews before being published, versus the free-for-all which is online.
Why do multiple generations see Print as a trustworthy news source?
In online forums, it is extremely common for people to share and repost inaccurate articles. Even before checking and verifying the sources of information. There is an abundance of native and content marketing that has emerged over the past few years. For instance, “sponsored” posts filtered among the news are also prevalent and are big business. However, these types of articles cannot always be counted on or considered trustworthy news sources.
As online news becomes less and less trusted, people are increasingly triggered to look for their news in other places besides the internet. While there are not many regulations about what can be posted online there are some instances where social media sites like Facebook are beginning to look into ways to help people better identify fake news.
Consistently proving to be True
As the years go by this is still becoming more and more true. While this article was originally written in posted in 2016 you might assume it would need to be updated with new information. However studies as recent as the fall of 2024 till current are showing the same staggering results. Print Appeals as the most trusted media source of them all.
With print publications, most people realize there are much stricter rules of ethics associated with what is allowed into a well-known printed publication. This lets audiences know that it a trustworthy news source. Professional print publications like USA Today as well as professional journalists have a specific code of ethics that articles must adhere to. Meaning not just anyone can run their content here.
Articles must be submitted for review and then approved. This must happen before they will be allowed to run. In printed publications, advertising also must adhere to strict rules and regulations. Advertising that can be run also has to follow these stricter requirements. Otherwise, it will not be admitted into the publication. Overall, Printed Newspapers and Magazines are considered to be very trustworthy news sources by most people.
Why does this benefit both Readers and Advertisers?
This is beneficial for both advertisers and readers of these publications. Because it means that readers will be able to trust the information and news source. Additionally, advertisers will also gain a sense of credibility from running in a reputable publication. This is great news for business owners. Those who are looking to advertise to almost any group or industry of people, as there are existing publications for nearly every interest and industry. Hobbyists and professionals are avid readers who have their own publications.
Who Reads Print?
Readers of Niche and professional publications are typically loyal readers. They may reserve a specific focused time of day sometime after receiving their publication to sit down and flip through the pages. Studies show that information that is viewed in printed format versus digital is also more likely to be retained and remembered correctly.
The benefit of printed advertising is that it appears more credible. And as a trustworthy news source because of its placement within the publication. It is a great way to appeal to professional and high earning demographics especially that respect the notoriety and credibility of the name of a publication. Niche publications that appeal to specific professions’ interests or trades are a great way to reach even those more hard to reach demographics.