Local Store Marketing

Effective Local Store Marketing

Advertisers have more ways to reach their local store market than ever before. But this competition presents bigger challenges for the average retailer to bring foot traffic into their store.

Studies show that regardless of the increase in online shopping spends, people still purchase more when they buy at a brick and mortar store versus when they purchase online. Effective local store marketing allows you to economically reach your target audience and is the key to increasing foot traffic to your brick and mortar store.

Increase ROI To Local Store Markets

It makes economic sense to use every available channel to reach your customers. Effective store marketing involves the use of video, audio, digital, and print to target consumers within a specific radius of each local store market to attract consumers. You can increase in-store purchases at each location, and continue to drive traffic to the web. Some marketers also have the challenge of bringing consumers into chain stores like Walmart or Sam’s Club to buy specific products, while also driving foot traffic to local stores and independent kiosks across the country to buy essentially the same products.

Place Low-Cost Media Within A Specific Radius Around Brick And Mortar Stores

Russell Johns effectively solves this multilevel problem by placing low-cost media within a specific radius around brick and mortar stores. Improved Local store marketing increases sales at each location, and also provides additional benefits. By utilizing the relationship that we have with our media partners throughout the country, we have been able to save clients 20-25% on the cost of media compared to what they spent in previous years – all while increasing sales of products in store and online.

“When asked if I would like to provide a gratis testimonial for Russell Johns and U.S.A. Today publication, I welcomed the opportunity. My loyalty to Russell Johns, and U.S.A. Today publication is a direct result of my complete satisfaction and long time work relationship with Sr. Sales Repr. Kim Ridgeway...”

Chris Riehl

asa cORP.

"Kim Ridgeway, a Russell Johns Associate, has always been the ultimate professional during our interactions. She is responsive, efficient, pleasant and a creative problem-solver."

Carol Jackson

“Wonderful group of people. Wonderful group of artists. Thank you.”

Melanie Boyer

Local Store Marketing

Effective Local Store Marketing

Increase ROI To Local Store Markets

Place Low-Cost Media Within A Specific Radius Around Brick And Mortar Stores

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