It’s safe to say that most business owners are not looking to spend money anywhere where they don’t need to this year and maybe even next year also. Likewise, consumers are also not looking to spend money where they dont have to either. For business owners, finding effective low-cost advertising is imperative.
Where does advertising fit in a post-pandemic world?
Conscientious messaging is here to stay. Consumers are not looking to be shelling out money they dont have, and many people are out of work entirely. Including empathy as part of your message is a must. Business owners also are equally coming to terms with making decisions about what expenses are necessary and what costs can be cut if sales don’t rebound quickly to pre-pandemic figures. Appealing to your commonalities and like situation versus only focusing on the sale. Traditional forms of advertising like print are often a low-cost advertising option that won’t break the bank.
Advertising has become much more competitive. Building trust and creating a sense of familiarity with your audience is more important now than ever when often a person will revert to searching for a product on Amazon versus looking for in on Google like they might have years ago.
It can take a person seeing an ad as many as 13+ times or more before a company can expect them to become a true leader. A big part of converting people to your product or service versus the name brand big box option is gaining their trust and, eventually, their business. Finding ways to reduce advertising costs can make a big impact in the long term.
Print advertising can help you Increase Sales and Reduce the cost of your campaign
Low-cost forms of media like print can be a more cost-effective way to advertise for businesses who are looking for an inexpensive way to stay present and advertise during sales lulls. Print advertising is also a great low-cost form of advertising that can help you increase exposure in state, region, or even nationwide, leading up to an event.
Including Video Advertising as part of your Banner ad campaign
For many industries, video has become the cornerstone of their advertising campaign. Many industries, including medical, real estate industry, recruitment, and more, have lost opportunities to interact with their audience. Because of lost in-person interactions, they now have fewer. opportunities to inform and present value to their audience and need to increase low-cost advertising opportunities.
Much more information can be included in video campaigns than can be included in a 1-dimensional ad. Having the ability to include that additional information allows a business a new venue to share added benefits and value that their opportunity has to offer. When you include Video Advertising as part of your banner ad campaign it can add a crucial component to your campaign and is an effective broad-reaching form of low-cost advertising.
Reducing the cost of your Radio Advertising campaign
A company can do this by making sure to run in the same time slots or publications consistently over a number of weeks versus trying to run all day long
Consider sponsorship opportunities on the radio versus a full commercial Have your business or service mentioned during the weather report during the morning rush hour instead of paying for prime time spots. Thinking creatively can help advertisers reduce cost Often over nightspots and early morning spots are far less expensive than prime time spots. or smaller radio stations can often give spots at much cheaper rates than larger pop stations.
For more information about low-cost advertising check out these additional posts