ADA Classified Advertising Media Kit 2023
The American Dental Association (ADA) is the professional association of dentists that fosters the success of a diverse membership and advances the oral health of the public for more than 150 years.
Print Advertising Rates
| Dental Office Shopper | 1x | 3x | 6x | 9x | 12x |
| Cost Per Inch | $325 | $309 | $293 | $276 | $260 |
| Practices / Offices Available | 1x | 3x | 6x | ||
| Word Ad (First 30 Words) | $135 | $108 | $95 | ||
| Each Additional Word | $9.00 | $7.20 | $6.30 | ||
| Cost Per Inch – B&W | $295 | $236 | $207 | ||
| Cost Per Inch – Color | $325 | $260 | $228 |
| Ad Sizes | Specs |
| 1 Column | 2 1/8″ W |
| 2 Column | 4 7/16″ W |
| 3 Column | 6 3/4″ W |
| 4 Column | 9 3/4″ W |
1 inch minimum
Available in 1/4″ increments over 1″
Frequency Discounts*
ADA Members receive a 10% discount.
*Rates are per insertion. In order to earn frequency rates, insertion orders for 3 or more issues must be submitted at the same time. If an ad is cancelled, credit will be based on the frequency rate earned.
Blind Box Service: $45 one-time fee
Note: Recruitment advertising is listed in the Employment Opportunities section. Word ads run under a heading indicating where the position is located. Product and service advertising are placed under category specific classified headings.
COUNTING WORDS: Every word is counted. Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and numerals are considered one word. P.O. is one word, box is one word and box number is one word. Suite, Dept. or Ext. with the number are counted as two words. Cities and states consisting of two or more words are considered one word: i.e. “New York City”. Zip code is considered one word. Internet / email addresses are considered three words (each). Telephone numbers with area code are considered one word. No charge for normal punctuation.
WORD AD STYLE: Classified print ads are set solid with lead words set in bold caps. Abnormal capitalization, type variations, illustrations, special line breaks, and borders are not permitted.
DISPLAY SPECIFICATIONS File types accepted: Adobe Photoshop, Adobe Illustrator (when sending EPS files, save all text as outlines). High resolution PDF file (distilled through Acrobat Distiller with fonts embedded). InDesign with all resource files (logo, graphics) and screen/ printer fonts (postscript fonts only, no true-type fonts) included. Color images in CMYK mode only (do not send RGB), black and white ads are set using black only, zero-100% (do not use a CMYK breakdown); 300 dpi resolution, saved as PDF, Tiff or EPS. Send ads via email to: production@russelljohns.com with a copy to your sales account representative indicating the publication in which the ad is being placed in the subject line or send on disk. FTP site information is available upon request. If sending a file type other than a Tiff or PDF, please send a PDF for proofing purposes or fax a copy of the ad to: 813-702-9335 (clearly stating which publication you are working with). Reproduction quality is at the advertiser’s risk if requirements are not met.
TYPES OF ADVERTISING: The “Dental Office Shopper” section offers product & service advertising. The “Practices / Offices Available” section offers advertising for practices for sale or lease.
CLASSIFICATION HEADINGS: Classified advertising is listed under the following categories:
- Collection Services
- Instrumentation
- Outsourcing Laboratories
- Cosmetic Laboratory
- Services
- Periodontics
- Dental Services
- Materials / Restorative
- Practice Management
- Endodontics
- Office Furniture
- Professional Services
- Equipment
- Operatory Furniture
- Radiology
- Implants
- Operatory Supplies
- Real Estate
- Infection Control
- Orthodontics
- Technology
CIRCULATION: Reaches a qualified average circulation of 161,883.* Qualified circulation includes: dentists, students, hospitals / health departments and others allied to the dental profession. *BPA May 2012 issue, June ending statement
Issue & Closing Dates
| ADA News Issues | Closing Dates |
| January 2023 | December 6, 2022 |
| February | January 3, 2023 |
| March | January 31 |
| April | March 7 |
| May | April 4 |
| June | May 9 |
| July | June 6 |
| August | July 4 |
| September | August 8 |
| October | September 5 |
| November | October 3 |
| December | November 7 |
ADA News is mailed on the Friday preceding the issue date.
ADA News is published 12 times annually. The “Dental Office Shopper” and “Practices / Offices Available” advertisement sections will be included in the issues noted above.
ADA CareerCenter is the online career resource of The American Dental Association (ADA). Partnered with and promoted by industry respected journals Journal of the American Dental Association (JADA) and ADA News, ADA CareerCenter is an online job board focused on connecting employers and recruiters with job seekers looking for positions for dentists and dental professionals.
ADA CareerCenter Online Advertising
ADA CareerCenter is the online career resource of The American Dental Association (ADA). Partnered with and promoted by industry respected journals Journal of the American Dental Association (JADA) and ADA News, ADA CareerCenter is an online job board focused on connecting employers and recruiters with job seekers looking for positions for dentists and dental professionals.
• JADA publishes original clinical and educational research of interest to dentist, others professionals involved in dentistry.
• ADA News supports a learning community of those who generate and use information about important news affecting dentistry.
Print and Online Combo Discount
Advertise in any three ADA print products and receive
25% off online ADA CareerCenter advertising.
Advertise in any five ADA print products and receive 35% off
ADA CareerCenter advertising.
Online Job Board Advertising Rates
Banner Ad Specs
Sizes: 300×250
File Type: gif/jpg/png
File Size Max: 30K
Please allow 3 business days for ad creation.
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Advertise products, services or practices / offices available for sale or lease on ADA Marketplace and reach a targeted audience of ADA members, dentists and dental professionals. Combine your online listing with dentistry’s best read journal and news publication. JADA and ADA News, and receive a discounted package price. ADA Marketplace categories include: continuing education, office supplies and furniture, practice / offices available, professional services and more.
Posting Rates Post your classified advertisement on ADA Marketplace as a text ad or upgrade to include an image to make sure your listing stands out. ADA Members receive a 10% discount.
ADA Marketplace Posting Rates
Banner Specifications
| Job Type | Rate |
| 30 Day Posting (Web Only) | $75 |
| 30 Day Posting (Combined with Print Ad) | $25 |
| Image Upgrade* (Web Only) | $10 |
| 30 Day Banner Ad (Marketplace Only) | $750 |
| 30 Day Banner Ad (plus ADA CCTR banner) | $750 |
- Image to be supplied by Advertiser, or may be purchased on
Advertiser’s behalf at an additional cost.
Upgrade Listing Image Specification
Width: 240px • Height (max): 240px • File Size (max): 30kb • File Type: gif/jpg/png static images only
Banner Ad Specs
Sizes: 728×90, 180×150
File Type: gif/jpg/png/
File Size Max: 180×150 – 20K, all others – 40K
Please allow 3 business days for ad creation.
*Leaderboard only.