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We have experience with, and bring expertise to, run-of-book, directory, and sales management, for both traditional and modern media venues. We seamlessly integrate creation, support, and accounting services to act as your advertising sales team.
Russell Johns’ broad, custom and growing database of prospects and advertisers ensures a full pipeline of targeted sales leads. This extensive database is used to distribute custom marketing campaigns that promote your brand and advertising opportunities.
Russell Johns is also well versed in multi-faceted online advertising sales and development, including banner advertising and classified ad listings. For publishers with both print and digital advertising media options, we can design multi-channel advertising packages to promote cross-platform sales.
We perform a competitive analysis to review your publication’s standing within your industry and create a detailed plan of recommendations to enhance your advertising business strategy and work to be a competitive component of your business.
Our Advertising Sales Management Team will dedicate the time to understanding your publication and business objectives through internal education initiatives. We will dedicate a team of sales, management, production, accounting and marketing professionals who are committed to your ongoing success.
We use an advanced CRM database focused on tracking communications and account history as part of your advertising sales management strategy. Our marketing department works closely with our sales division to promote your advertising products.
Our sales and production departments are closely aligned in creating customized display advertisements, print-ready pages, and post-ready web banners as part of your complete advertising sales management strategy
Contact us to see how we can work with you as your advertising management team.