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This publication is the No.1 magazine for serious fitness enthusiasts. It is dedicated to providing the most cutting-edge training, nutrition and supplements information to young men looking to build muscle.
Readers appreciate the fact that Muscle & Fitness recognizes the discipline it takes to attain the physique they want and trust the products and services recommended in its pages.
Readers in this publication are active and health conscious individuals that are active both inside and out of the gym. have spent $285 MM+ on sports clothing or equipment in the last 12 months
Male readers: 81%
Median age: 38.7 years
Median HHI: $76,788
18-34: 41%
18-49: 74%
25-44: 46%
Dedicated to Fitness 50%