What advertising appeals to multiple generations?
Print advertising is appealing to many generations and is typically seen as being a more trustworthy news source than many other sources of news. After the most recent election, people are even more concerned with the legitimacy of what they read online. While fake news is not a new thing, the outcome of much is information is much more problematic than it has ever been in the past. It is understood that printed news must go through more scrupulous reviews before being published versus the free for all which is online.
Why do multiple generations see Print as a trustworthy news source?
In online forums, it is extremely common for people to share and repost inaccurate articles before checking and verifying the sources of information. With the abundance of native and content marketing that has emerged over the most recent years, “sponsored” posts filtered among the news are also prevalent and is big business. However, these types of articles cannot always be counted on or considered to be a trustworthy news source. As online news and becomes less and less trusted people are increasingly triggered to look for their news in other places besides the internet. While there are not many regulations about what can be posted online there are some instances where social media sites like Facebook are beginning to look into ways to help people better identify fake news.
With print publications, most people realize there are much stricter rules of ethics associated with what is allowed into a well known printed publication and trustworthy news source. Professional print publications like USA Today as well as professional journalists have a specific code of ethics that articles must adhere to. Meaning not just anyone can run their content here. Articles must be submitted for review and then approved before they will be allowed to run. In printed publications, advertising also must adhere to strict rules and regulations. Advertising that can be run also has to follow these stricter requirements to be admitted into the publication. Overall Printed Newspapers and Magazines are considered to be very trustworthy news sources by most people.
Why does this benefit both Readers and Advertisers?
This is beneficial for both advertisers as well as readers of these publications because it means that readers will be able to trust the information and news source and advertisers will also gain a sense of credibility from running in a reputable publication. This is great news for business owners who are looking to advertise to almost any group or industry of people as there are existing publications for nearly every interest and industry in existence. Hobbyists and professionals are avid readers that have their own publications. Readers of Niche and professional publications are typically loyal readers that reserve a specific focused time of day sometime after receiving their publication to sit down and flip through the pages. Studies show that information that is viewed in printed format versus digital is also more likely to be retained and remembered correctly.
The benefit of printed advertising is that it too appears more credible and as a trustworthy news source because of its placement within the publication. It is a great way to appeal to professional and high earning demographics especially that respect the notoriety and credibility of the name of a publication. Niche publications that appeal to specific professions’ interests or trades are a great way to reach even those more hard to reach demographics.