April 22 & 25
Mother's Day

June 3 & 6
Father's Day

Nov 25 & 28
Black Friday
Cyber Monday

December 5 & 8
Last Minute
Holiday Gifts

Ad specifications
Minimum ad size is two column inches (1.88"W x 2"H or 3.91"W x 1"H).
Ads may be purchased in 1/2" increments. Black and white ads only.

Column widths:
1: 1.88"
2: 3.91"
3: 5.94"
4: 7.97"
5: 10.0"

Advertising deadline
Space reservation, payment and materials are due three business days prior to publication day by 4:00 PM EST

Advertising Opportunities
Marketplace Today's Shop For Gifts Today
USA Today Shop Today

Shop For Gifts Today provides an opportunity to reach 3,300,000 adults who spent $1.66 billion+ on merchandise in the past year. The USA TODAY readers’ average household income is $105,425. This is an audience with the means to buy. The feature is published during peak gift-buying periods, five times per year.

Why choose Shop For Gifts Today? USA TODAY readers buy!

  • Total leisure, entertainment, and dining: $13.5 billion
  • Total computers, electronics, and entertainment: $7.9 billion
  • Total women's apparel/accessories: $9.0 billion
  • Total men's apparel/accessories: $6.8 billion
  • Total watches, jewelry, fine writing instruments: $3.7 billion
  • Total skin care, cosmetics and fragrance: $2.8 billion
  • Total children's apparel/accessories: $2.3 billion
  • Total sports and athletic equipment: $1.5 billion
  • Total travel: $29.1 billion
  • Total charitable donations: $10.8 billion
  • Total weddings: $3.2 million
  • Home & Garden: $31.3 billion
  • Personal Care & Wellness: $5.3 billion
  • Computers/netbooks/tablets/smartphones: $2.3 billion

Feature Section Advertising Special:

Buy one ad on Friday and the ad will run the following Monday at no additional cost.


SOURCE: GfK MRI Spring 2015; Includes USA TODAY print or online readers who have shopped through mail, phone or internet in the last 12 months. 2015 Mendelsohn Affluent Survey, HOH, HHI $100,000 or more

For more information, please contact your
USA TODAY Marketplace sales representative.
P: 1-800-397-0070
F: 1-866-332-1795
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