Marketing

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Total Marketing Solutions for Publishers

Russell Johns’ talented marketing staff targets your audience with custom promotional materials including email campaigns, rate cards, print and digital house ads, sell sheets and other sales collateral.

Our marketing team work hand-in-hand with our sales department to determine the most effective ways to reach and inspire action from prospective advertisers. Additionally, our marketing team can create targeted conference materials and marketing collateral that boost interest and response.

Russell Johns marketing can strengthen your brand and product awareness with our personalized approach:

Targeted Outreach

  • We will reach prospective advertisers in multiple mediums to ensure they know that your readers are their customers.
  • Russell Johns marketing can also work with you to develop marketing solutions that supplement and promote your brand and products to non-advertiser audiences.

Tangible Promotion

  • Our strategic marketing plans include creation of various promotional pieces including: HTML email campaigns, print and online rate cards, print house ads, digital web banners, sell sheets and other marketing materials.

Custom Creation

  • Everything we build for you to promote your brand is tailored to match your messaging, your brand and reach your audience. As an extension of your company, we seamlessly integrate all marketing pieces into your established image.

Innovative Ideas

  • Our innovative approach to evolving marketing concepts allows us to bring on next-generation marketing styles for effective and measurable communication. This includes QR code implementation, social media interaction and search engine optimization (SEO) for all Russell Johns built websites.

Contact a Russell Johns solutions specialist and see how marketing your advertising opportunities can reinvigorate your sales revenue.

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