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USA TODAY is one of the nation’s leading newspapers in readership. USA TODAY has an average circulation of 1.7 million and a readership of 2.9 million. USA TODAY sites have 44 million unique visitors monthly.

The USA TODAY Marketplace and other special feature classified advertising sections are your opportunity to reach national readers with your advertisement for products, services, gifts, real estate and more.

Monday – Thursday 1,333,627
Friday 1,546,138

Sources: March 2013 ABC Publisher’s Statement; GfK MRI Doublebase 2013 Report; comScore Media Metrix October 2013

Publication Details
USA TODAY General Demographic Profile [PDF]   |   USA TODAY Affluent Demographic Profile [PDF]

Advertising in USA TODAY

View the section profiles listed below for information regarding our targeted Marketplace advertising features and classified advertising on

  • Auction Showcase is the dedicated section for auctioneers to advertise auctions of all sizes to a national or regional audience.
  • Camp Today is a special feature section to advertise camps and camp-related products to readers with children.
  • Careers Today is USA TODAY’s print classified job listing section.
  • Education Today is the dedicated section for advertising higher education opportunities for USA TODAY readers or their children.
  • Golf Today is a special feature section that runs at the same time as popular golf tournaments for advertisements of golf equipment, golf gifts, golf travel packages and more.
  • Marketplace Today is your one stop classified advertising resource to reach a national audience in USA TODAY.
  • USA TODAY Online Classifieds is the online classified advertising resource for products, services, gifts and opportunities. Company profile pages with a company description and image are also available.
  • Shop for Gifts Today is a special feature section to advertise Valentine’s Day gifts, Mother’s Day gifts, Father’s Day gifts, Holiday gifts and Last Minute Holiday gifts.

Advertising Information
Print and Online Classified Rate Card [PDF]

Learn more with these additional resources:
USA TODAY Website   |   USA TODAY Online Classifieds   |   Tips on Creating Effective Advertisements

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